Unless you know which keywords your website currently ranks for (if at all), then it’s difficult to know where to concentrate your efforts when looking to improve your SEO strategy. But with our Keyword Planner, you can instantly see which keywords your website ranks for along their current positioning. Plus, you can make a note of the keywords which are absent from the list, which you need to be ranking for also. 

We’ll also tell you what the search volume is for each keyword. So, if there is a high search volume for a particular keyword, ideally, you’d want your website ranking to be strong for that keyword (i.e., as close to position #1 on Google as possible) because there is a lot of traffic to be gained. 

However, for long-tail keywords whereby the search volume is lower, having a high ranking for that term would allow you to hone in on a niche that is more likely to lead to conversions. So, instead of ‘car repairs’, which would have a high search volume, ‘car repairs London’ is much more specific. 

So using more specific keywords, conversions are often more likely than only general keywords with a broad appeal. 

Therefore, there are many ways that you can use information about your current keyword rankings to your advantage. This depends on whether visitor numbers (i.e., a blog website) or conversions (i.e., an e-commerce or service website) are your main goal.

With the generous daily requests that the Keyword Planner provides, making a valuable difference to your SEO strategy couldn’t be easier.

Don’t know where to start with keywords? Simply type in a word or short phrase that relates to your products or services. Ideally, a keyword that you would like internet users to be able to find your website with when using search engines.

You’ll then be given a list of keyword suggestions to consider. This tool is extremely useful in ensuring you are phrasing your keywords correctly, allowing you to align your content with what users are searching for online more easily. 

As with all of our Keyword Planner functions, there are many ways you can use the data Eye10 will give you. As well as copying and pasting the keywords directly into your content, you can email the results or download them for later use in either PDF or CSV formats.

Related keyword ideas are the equivalent of having a mind mapping session with a large marketing team, who each come up with helpful related phrases based on the main keyword. Instead of having to come up with a spider diagram (or even hire said, large team) Eye10 does all of the hard work for you by suggesting additional keywords on your behalf.

For example, let’s say your website was an online pet store, and the main keyword you wanted to rank for was ‘dog toys’. Based on the information users are actively searching for online, keyword suggestions may include ‘toys for dogs’, ‘Kong dog toys’, ‘indestructible dog toys’, ‘interactive dog toys’, and ‘chewy dog toys’. 

So when planning your landing page content or blogs, you now know that instead of just featuring ‘dog toys’, you should also add sections that cover these similar keywords so that your content catches a broad set of search data, depending on how users phrase their search. 

As with every aspect of the Keyword Planner, any keywords Eye10 suggests will also be accompanied by the search volume of each keyword. This may lead you to discover new related keywords that have a higher search term than your original keyword, which can seriously strengthen your SEO strategy. However, even keywords with a smaller search volume are still helpful to supplement your main keyword.

Search engines need a way of knowing how to connect users with what they are searching for online. These clues mostly come in the form of SEO keywords.

Keywords in SEO relate to a specific set of words or phrases that are intended to communicate with search engines. Usually, these keywords are directly related to the website's niche or the particular page they appear on. 

If you imagine the word length of a page containing 5,000 words, the content may discuss lots of different things. So keywords are about ensuring that the page's primary goal is reiterated throughout. 

A piece of content may use many different keywords, and that’s okay, so long as there is a strategy behind why and how the keywords are used. Ideally, all the keywords used should be related somehow, especially as keywords are also required within headings. 

There are lots of types of keywords within SEO, with the most common types of keywords including short-tail keywords and long-tail keywords.

If you wanted someone to find your website right now, what do you imagine them typing into Google (or any other search engine) to do so? 

Don’t worry about the specifics here, as Eye10’s Keyword Planner will give you a list of keywords that are relevant to your main keyword.

However, when defining SEO keywords within a piece of content, these are all the words and phrases that have been used with search engine traffic in mind. 

Some keywords may be singular words, others a handful of words, and there will also be specific questions that have been used too. 

These keywords will often be related somehow, if not in topic, then in purpose. They have been included because the writer deliberately wants to alert search engines that this content is relevant to what users are searching for. 

The keywords will often be researched in advance and compiled into a spreadsheet, so when writing the content with SEO in mind, each keyword can be used where appropriate to ensure search engines will find the content.

Keywords are one of the top aspects that search engines look for when matching users with relevant website results. Therefore, the right keywords must be used within your website’s content. This includes its headings, body copy, image files, alt tags, and meta descriptions. 

Eye10 makes it simple to access and use SEO keywords. As well as copying and pasting keywords directly into your tool's content, you can save any keywords for later use. 

With one click, you can email yourself the results of any keyword search you complete through Eye10, and download the results as a PDF or a CSV. In particular, a CSV file (a spreadsheet) is extremely helpful for any SEO strategy, whether working solo or as part of a wider team.

When you have your list of keywords, you need to implement these within all of the relevant places mentioned above. Be sure to use the keywords that align with what your website has to offer users so that the search is more likely to lead to a conversion.

There are a few things that determine what makes a great keyword. Ultimately, the key is to consider your goals as a business along with the user's search intent. 

Search volume is one of the biggest determining factors of whether a keyword is worth using or not because if nobody is searching for a particular keyword or phrase, your website will struggle to attract any meaningful traffic for that keyword. 

However, you shouldn’t automatically include a keyword just because it has a high search volume or exclude it because it has a low search volume.

Referring to search intent, keywords with high search volumes usually have high search difficulties, meaning the competition for the keyword is more difficult. That’s because generalized short-tail keywords tend to have the most competition, i.e., ‘SEO software’. 

So while keywords with high search volumes should still be included, it’s also worth looking to see if any keywords with lower search volumes are relevant to what your website or web page provides. That’s because keywords with a lower search volume can sometimes have less competition making them easier to rank for, i.e. ‘SEO software Eye10’.

Therefore, it’s a case that you need to browse a range of keywords to find the right terms, which will always differ depending on the purpose of the content you are creating. 

Some keywords also may not make grammatical sense based on the way users may naturally type or speak a search query. If such search queries have a high search volume, understandably, you will want to include these keywords. Therefore, a solution could be to rename image files with any keywords so that the readability of your content is maintained. 

Remember that Google Images is a search engine, which is why naming files with SEO in mind is also important.

The keywords must be relevant to what users can find on your page. So, only use keywords if your website or the web page will provide users with what they expect to find. That way, your website’s bounce rate is less likely to suffer.

If we take things back to the purpose of SEO, it’s to align your website with what users are searching for online so that you can rank higher and, in doing so, increase visitor numbers and, ultimately, conversions.

Since keywords are an essential component of any SEO strategy, proper keyword research must be conducted before writing a piece of content for your website. This includes written copy on your web pages, blogs as well as your website’s metadata. 

Without keyword research, your SEO strategy is a shot in the dark. With over 5 billion searches made on Google alone daily, can you afford not to align your website with what people are searching for online?

Eye10 makes it simple to conduct SEO research using our Keyword Planner. You’ll instantly be able to see if your website currently ranks for the keyword you are trying to target, plus receive helpful additional keyword suggestions to help plan your content.

For anyone new to SEO, keyword research may seem like a hassle. But, it takes far less time than you think and ensures that you’ll be able to write your content with purpose. Plus, compared with trying to tweak existing content that isn’t SEO optimized, it’s far quicker, easier, and cost-effective to research keywords from the start. 

Considering the amount of traffic your website will lose out from by not conducting keyword research, we can’t highlight its importance enough. 

Eye10 even allows you to export your keywords into a CSV (spreadsheet),  by simply copying and pasting the keywords you want to use directly into your content and headings.

There are lots of different types of SEO keywords. However, the most common types you will come across include short-tail keywords (three words or less) and long-tail keywords (keywords made up of more than four words, i.e., a question). 

If you’re starting with SEO, short and long-tail keywords are the two types of SEO keywords we’d recommend you get to grips with first before moving on to more advanced terms. 

When you feel ready, additional types of keywords include:

Short-term fresh keywords – These are  short-term SEO keywords that are recently trending, rather than having a long search history. For example, keywords that relate to a recent news topic. 

Long-term evergreen keywords – These are four or more words that have constant relevance. These are handy if you want to attract a steady amount of traffic over time rather than a sudden burst of traffic. 

Product defining keywords – These are keywords that can be used to find a product with a transactional search intent (i.e., e-commerce product descriptions).

Geo-targeting keywords – These are keywords that support a local SEO strategy by adding a place name after a single word or phrase. 

Intent targeted keywords - Turn your keyword into a question that adds value to your users, such as ‘what is *keyword?*’ or how does *keyword* work?. Intent targeted keywords are especially great to pad out long-form content. 

Your content should include plenty of keywords within the headings, body copy, and metadata, but not to the level where the readability is compromised. Look to expand on your initial keywords where appropriate by using related keywords.

Eye10 will give you a keyword density and will compare this against your competitors. Always aim for a keyword density of between 1% and 3%. In layman’s terms, if a page had a word count of 1000, this would include between 10 and 30 SEO keywords.

Eye10’s Keyword Planner makes it easy to find SEO keywords to implement in your website content. Enter the URL of your website or a specific web page, along with the main keyword.

Keyword Planner will then show you a list of related keywords and give you additional suggestions to help you expand on that main keyword. So, if you’re unsure of how to map out your pages in terms of SEO-friendly headings and body copy, look at the suggestions Eye10 will bring up for you.

Keyword cannibalization is when you have too many similar keywords throughout your  website, meaning search engines cannot distinguish which page is the most relevant to send to users.  When this happens, all your pages compete against each other for the same traffic instead of your website competing against other websites for traffic. 

You might not think keyword cannibalization is a problem because at least people will be on your website. However, in the eyes of search engines, this is a giant mess. It will likely also result in users being sent to the wrong pages of your website. So, it’s best avoided. 

If any SEO plugin on your CMS (i.e., Yoast on WordPress) suggests that the keyword cannibalization could be an issue, there are a few things you can do to fix it. 

Firstly,  ensure your website’s written content is on point by having separate web pages for each service you provide or topic you cover. Although everything your website offers may fall under one niche, your homepage ideally should get that main target keyword. For example, Eye10’s homepage keyword would be ‘SEO’.

All additional pages should then be assigned related keywords. In Eye10’s case, this particular page would target ‘keywords,’ which is related to ‘SEO’ but uses a different keyword. 

Therefore, your main keyword may appear throughout your pages, but it won’t be the main keyword targeted on every page because each new page has a different main keyword assigned. 

Keyword variations are fine as long as they don’t use the same keyword. When writing blog posts or web pages, your CMS SEO plugin will allow you to use a target keyword. Make sure that you only use a target keyword in its entirety once on your website.

We recommend writing your website content on a document so that it can be spell-checked before adding it directly into WordPress. 

If you need keywords to add to your document, use Eye10’s Keyword Planner  with our competitor research tool to find keywords that relate to your website niche and  page’s topic. 

Input these keywords into your content if they are relevant. Ensure your content has a keyword density of between 1% and 3%. Once you’re happy with how your content is reading and the number of keywords that have been included, it’s time to input your work into WordPress.

All websites are built differently, but ideally, you should have access to directly input content into your website and format it within each of your web pages and blogs. If your website has been custom built and you do not have access to the website, additional coding may be needed to input the new text.

Also, remember to format your content using heading tags (H1-H6) throughout. It is very important to include keywords within your headings. In addition, keywords should be added to your image file names, alt descriptions, and the page’s metadata

Eye10’s Keyword Planner and On-page SEO will automatically tell you which keywords your website ranks for.

With the Keyword Planner, enter the URL of the page along with the main keyword (or any additional keywords) you want your page to rank for. Eye10 will then crawl the search engines on your behalf and tell you whether your website ranks for that particular keyword and, if it does, the current position it holds on search engines. 

If you don’t see a particular keyword appear, this means your website doesn’t currently rank for that keyword. So, targeting any such keywords by implementing them into your website content or blogs would be an excellent way to change this.

Keyword difficulty (often shortened to ‘KD’) is ranked on a score of 0-100. The higher the score, the more difficult it will be to rank for that keyword organically because of the competition  that is already existing.

Just because a keyword has a high KD that doesn’t mean it shouldn’t be included in your content. But, if you want your content to rank, you’ll need to expand upon the point by adding related keywords that dive into the topic. Likewise, working on your off-page SEO will also help build authority in your niche so that even when you use competitive keywords, you have a better chance of ranking for them. 

Often, keywords with a high KD are short-tail keywords. So by including long-tail keywords, you can hone in on a search query that can add more relevance to your website and your users. 

The sweet spot would be finding keywords with low or medium KD but a high search volume. This would mean there are a lot of users searching for this term, but not many websites that are targeting the term. This can be an easy way to build traffic for newer websites.

When writing any SEO content, sometimes the focus is on primary and secondary keywords rather than a long list of keywords.

Essentially, a primary keyword is the main keyword that the page needs to rank for. Secondary keywords include 2-5 keywords that support the main keyword.

Here is an example of what primary and secondary keywords may look like for a yoga instructor writing an SEO content for their website:

Primary keyword - Yoga 

Secondary keywords - Yoga instructor, yoga instructors near me, yoga classes

Essentially, the secondary keywords expand upon the main keyword working in tandem to cover related searches very closely.

Having the main keyword associated with your website's niche can be incredibly beneficial for your SEO. This is one of the aspects we feature within our SEO audit, under ‘is keyword in URL?’.

An example would be beautynailharisalons.com, which features ‘beauty’, ‘nail’, ‘hair’, and ‘salons’ in its URL. The website lists all hair and beauty providers in your local area, making its URL extremely apt. 

However, if your website doesn’t feature any keywords within its domain name, fear not! That’s because if you ensure all of your content is optimized to the relevant keywords, along with optimizing your off-page and technical SEO, this is where it counts. 

For example, websites such as Expedia, Amazon or Bark do not have keywords in their domain that specifically relate to their niche. These websites have extremely successful SEO strategies due to the on-page optimisation, not to mention the number of backlinks each website receives daily. 

As always, we’d recommend viewing your SEO strategy as a whole. Focus on where you can make a difference, and strive to be the best in your niche in terms of techniques used and value created for your users.